The Plaza Logo

The primary Plaza signature identifies our organization and is a combination of two elements: the Plaza icon and the Plaza logotype.

The Plaza icon is a bold, contemporary mark.  The space defined by the four floating "walls" symbolizes the traditional and timeless town plaza -- a common space where people and ideas come together.  It represents the virtual space where Plaza strategists gather to give our clients the best selection of services for smart business growth.  It also represents bringing people together either through digital communities , traditional marketing, personal 1:1 communications and rapport.

The logotype is set in lowercase letters, using the typeface Eurostile. Eurostile is a clean, contemporary, geometric, sans-serif typeface designed by Aldo Novarese in 1962.  It was chosen for our logo due to its clarity of communication and visual compatibility with the Plaza icon.  The Plaza logotype is composed of carefully letterspaced and integrated units. They should never be recreated in any other typeface.

The Plaza typeface is Verdana, chosen for its universal availability and residence on both Mac and PC platfomrs.  In the event Verdana is not available, Tahoma is acceptable as a substitute typeface.

For maximum visibility and impact, a clear area around the signature must be maintained.  This area must be at least half the height of the letter "l" in the Plaza signature. No other copy or design elements should encroach into this clear area.  While reproduction of the signature in one color is permissable, two color reproduction is preferred, with the Plaza letters in black and the icon in Plaza Blue (PMS 279).

Signatures are available as eps and jeg files. Jpeg files (for screen/web use) should never be enlarged; use them at actual size or smaller.  EPS files (for print use) can be enlarged up to 200% or reduced to any size.  Any altering of size must be proportional.  Whenever possible, apply the signatue to a white background.